Automating Manufacturing Systems with PLCs Control engineering has evolved over time. In the past humans were the mainmethod for controlling a system. More recently electricity has been used for control andearly electrical control was based on relays. These relays allow power to be switched on and off without a mechanical switch. It is common to use relays to make simple logicalcontrol decisions. The development of low cost computer has brought the most recent revolution,the Programmable Logic Controller PLC. The advent of the PLC began in the1970s, and has become the most common choice for manufacturing controls.PLCs have been gaining popularity on the factory floor and will probably remainpredominant for some time to come. Most of this is because of the advantages they offer. 1.1 Ladder logic Ladder logic is the main programming method used for PLCs. As mentioned before, ladder logic has been developed to mimic relay logic. logic diagrams was a strategic one. By select

The role of customer behavior in forming perceived value at restaurants: A multidimensional approach 作者：Eojina Kim,Liang (Rebecca) Tang 来源：International Journal of Hospitality Management,2020,87. Abstract With the increasing involvement of customers at restaurants, their behaviors have become an indispensable part in formation of perceptions of value. To examine such a subtle and complicated process, this study applies a multi-layer/multi-dimension approach to examine how customer behavior predicts perceived value, which in turn leads to satisfaction. Particularly, customer behavior, assessed with a hierarchical framework, includes two dimensions: participation behavior (with four sub-dimensions: information seeking, information sharing, responsible behavior, personal interaction) and citizenship behavior (with four sub-dimensions: feedback, advocacy, helping, and tolerance). Customer perceived value consists of three dimensions: economic, individual, and

英语原文共 24 页， 中国智慧物流的发展 智慧物流代表了物流业全球化发展的趋势，是我国物流业转型升级的重点。目前，物联网、大数据、自动化物流设备等技术正在蓬勃发展。国家战略已经实施“中国制造2025”、“互联网 ”等行动计划。中国物流业正在进行前所未有的改革。智慧物流引领着物流行业供给侧结构性的改革，并进入快速发展的阶段。 本文共分为四节。9.1节对智慧物流进行了概述，包括智慧物流的内涵、主要特征及支撑技术。9.2节讨论了我国智慧物流的发展环境，包括经济环境、政策环境以及技术环境。9.3节从智能交通系统、智慧物流产业的发展、物流产业与制造业协同发展、电商智慧物流等方面阐述了我国智慧物流的现状。9.4节对我国智慧物流的未来发展提出了一些建议。 9.1 智慧物流的概述 智慧物�

英语原文共 24 页， 电子商务市场中的物流能力，物流外包和公司绩效 摘要 目的–有效和高效的供应链管理对于从事电子商务的公司的成功至关重要。本文的目的是检验物流能力和物流外包对电子商务市场环境中公司绩效的影响。 设计/方法论/方法–本研究考察了企业的物流能力，物流外包与绩效之间的关系。使用多项目构造来衡量物流能力和企业绩效的强度。物流外包的使用由二分变量表示,分析通过调查获得的数据以调查构建体之间的关系，并测试了各种假设。 研究结果表明，物流能力与电子商务市场中的公司绩效呈正相关，但与直觉相反的是，物流外包与公司绩效之间并没有正相关关系。最后，物流外包对物流能力与企业绩效之间关系的互动影响并未持续。 研究的局限性/意义–由于研究仅限于计算机和消费电�

Content is king – But who is the king of kings? The effect of content marketing, sponsored content amp; user-generated content on brand responses Author：Johannes Muuml;ller ,Fabian Christandl Resource: Journal computer in human behavior, Vol. 96, July 2019：46-55 Abstract Despite a growing focus on content marketing as a modern marketing tool, research on it is sparse. Missing completely is a comparison of content marketing with other forms of content, namely sponsored and user-generated content, although these content types are of high relevance for the marketing strategy of a company. To fill this research gap, the present study examines how different content types are perceived and how they influence brand responses through persuasion knowledge. A serial mediation model is developed, which posits that different content types lead to a varying conceptual persuasion knowledge, which then influences the activation of attitudinal persuasion knowledge and in turn

附录B 外文原文 Mechanics of engendering customer loyalty: A conceptual framework 作者：Medha Srivastava, Alok Kr. Rai 来源：IIMB Management Review (2018) 30, 207–218 Introduction Customer loyalty, the “holy grail” of marketing, has long been regarded as a business question of immense impor-tance. The seemingly intangible, yet commercial merits of customer loyalty have placed it at a significantly strategic position in almost every organisation that faces a business environment characterised by hyper competitive pressures due to supply substantially surpassing demand, loosening of customer bonds and higher probability of corporate fail-ures. Hence, customer loyalty continues to remain elusive for most marketers as even the most carefully designed cus-tomer centric measures, popularly known as loyaltyprogrammes, have merely managed to retain customers at a superficial level. We submit that loyalty programmes have largely failed in building

Financial analysis based on Harvard Analysis Framework——Take Xiaomi Co., Ltd. as an example Jing Xiuling (School of economics and management, Jiangxi University of technology, Ganzhou, Jiangxi 341000) Abstract: a comprehensive financial analysis of a company can make the managers of the company better grasp the development of the company, and can also make a good forecast of the development prospects of the company. Harvard analysis framework is a relatively advanced financial analysis framework in recent years. From the strategic point of view, this analysis framework uses Harvard analysis framework as a tool to interpret the performance of Xiaomi Technology Co., Ltd. in recent years and make an overall evaluation of its development. Keywords: Harvard Analysis Framework; financial analysis; listed companies Company profile Since the establishment of Xiaomi company in 2010, its performance has grown rapidly. Xiaomi technology is a company focusing

The use of non price factor in marketing to improve the core competition of clothing industry Abstract: Core competitiveness is the source of the long-term competitive advantage of the enterprise, the most essential thing that the enterprise survives and develops. This paper discusses the application of the non price factor to enhance the core competitiveness of the enterprise and discusses the choice of several main ways. Keywords: non price factor enterprise core competitiveness. Research purpose and significance: China is a country of great textile and clothing. In history, China is the first country to invent and master textile production technology and civilization.. Chinas textile and clothing, especially silk fabrics and products, technology and production since ancient times known overseas, on the worlds civilization produced immeasurable influence, todays China was still the clothing production and export trade volume the largest one of the countries, no

GREEN MARKETING - EMERGING DIMENSIONS falseTiwari, Sandeep; Tripathi, Durgesh Mani; Srivastava, Upasana; Yadav, PK.Journal of Business Excellence2.1 (2011): 18-23. Headnote Abstract- The importance of Green Marketing can well be emphasised by stating the fact that majority of consumers in all the countries want to buy from environmentally responsible companies. Consumers say environmental consciousness is an important corporate priority - ranking behind good value, trustworthy, and cares about customers. Consumers expect green companies to engage in a broad set of actions, particularly reducing toxics, recycling and managing water. Many consumers prefer to spend more on green products, especially in developing economies. The worldwide emphasis on Green Marketing is primarily due to environmental concerns, climate change, water management issues, deforestation, etc. However the consumer is inclined towards green products but is still confused as regards labelling, cer

An internet-based logistics management system for enterprise chains N. Prindezis, C.T. Kiranoudis School of Chemical Engineering, National Technical University, 15780 Athens, Greece Received 13 September 2003; received in revised form 20 December 2003; accepted 27 January 2004 Available online 10 December 2004 Abstract This paper presents an Internet-Based Logistics Management System to coordinate and disseminate tasks and related information for solving the heterogeneous vehicle routing problem using appropriate metaheuristic techniques, for use in enterprise chain net works. Its architecture involves a JAVA Web applet equipped with interactive communication capabilities between peripheral software tools. The system was developed in distributed software fashion technology for all computer platforms utilizing a Web browser, focusing on the detailed road network of Athens and the needs of the Athens Central Food Market enterprises. 2004 Elsevier Ltd. All right