Marketing strategy of “Tiny Times” 1 Introduction 1.1 “Tiny Times” “Tiny Times” is a typical youth commercial film which is adapted from Guo Jingmingrsquo;s same-name novel. Guo is a famous writer among the young people. It is his first film works. Due to lack of positive values, ideological content, narrative mode and other aspects, “Tiny Times” aroused a lot of controversy after the release, including many negative and critical voices. A critical article on Peoplersquo;s Daily points out: “Today, in China, social material progress developed increasingly, it is necessary and valuable for literary works to explore the relationship between the material and the people, however, if you just stay in the level of exploring the creating of matter, setting substance as the pursuit of the life goal and advocating Consumerism, it is really a narrow age, pattern and thought.”(Liu,2013)However, the high box office of this controversial film can be used the word

Fatigue life prediction of the metalwork of a travelling gantry crane V.A. Kopnov Abstract Intrinsic fatigue curves are applied to a fatigue life prediction problem of the metalwork of a traveling gantry crane. A crane, used in the forest industry, was studied in working conditions at a log yard, an strain measurements were made. For the calculations of the number of loading cycles, the rain flow cycle counting technique is used. The operations of a sample of such cranes were observed for a year for the average number of operation cycles to be obtained. The fatigue failure analysis has shown that failures some elements are systematic in nature and cannot be explained by random causes.1999 Elsevier Science Ltd. All rights reserved. Key words: Cranes; Fatigue assessment; Strain gauging 1. Introduction Fatigue failures of elements of the metalwork of traveling gantry cranes LT62B are observed frequently in operation. Failures as fatigue cracks initiate and p

外文翻译—孙浩 Kingdom of Swaziland Draft Poverty Reduction Strategy and Action Plan (PRSAP) CHAPTER 2: STATUS OF POVERTY IN SWAZILAND The overall policies and strategies in this PRSAP were derived from a careful study of: who the poor in Swaziland are, their social and economic characteristics, spatial distribution, how they are coping, why they are trapped in poverty, what opportunities they have and the constraints they face in their struggle to recover from the poverty trap. The state and dynamics of poverty in Swaziland are derived from two household income and expenditure surveys conducted in 1995 and 2001, a Poverty Participatory Assessment carried out in 1997 and consultations with communities at all Tinkhundla undertaken in 2002. Meaning of Poverty The poor in Swaziland are those people without adequate income to buy the minimum amount of food necessary to sustain a normal and active life (set at 2100 calories p

An empirical study of luxury brand marketing effectiveness and its impact on consumer engagement on Facebook Chedia Dhaoui Luxury brands have embraced the social media era through marketing communications pointing out the particular attributes of luxury such as high quality, rich pedigree, rarity,personality and placement, as well as using public relations, public figures and typically high pricing, to drive consumer engagement. This paper provides empirical findings about the effectiveness of luxury brand marketing in driving consumer engagement on social media platforms. An empirical study of 52 luxury brandsrsquo; Facebook pages has been conducted. The findings of this study provide valuable guidance for luxury brand managers and marketing researchers on how to formulate and implement effective social media marketing strategies to leverage their luxury brandrsquo;s potential. Keywords: consumer engagement; social media marketing; online marketing; luxury brand man

PROFITABILITY ANALYSIS OF LISTED MANUFACTURING COMPANIES IN SRI LANKA AND MALAYSIA Anura De Zoysa, Athula S. Manawaduge, Palli Mulla K A Chandrakumara University of Wollongong, Australia Abstract This paper uses empirical data on 161 listed manufacturing companies in Sri Lankaand Malaysia over the period of 2006 to 2008, and compares the performance of thesecompanies against two commonly used financial performance indicators: Return onAssets (ROA) and Return on Equity (ROE). The results indicate that during this periodSri Lankan manufacturing companies were considerably more profitable than their counterparts in Malaysia in terms of ROA but less profitable in terms of ROE. It alsoidentifies a relatively weaker position of equity investments in the manufacturing sectorof Sri Lankan companies and attributes this to a number of factors, including: arelatively poor equity market, high interest rates, and excessive fear of highriskinvestment. A similar trend was obser

翻译题目 中国商业银行的国际竞争优势 Todays rapid development of economic globalization, reform and development of the financial sector industry is becoming increasingly common. One of them is the countrys farming community was restructured local rural commercial banks, has become an integral part of the banking system. All types of banks are competing to get a favorable position in the banking system. The competitiveness of enterprises, is that by strengthening its own resources and the ability to provide better service than competitors products and better service. Rural commercial banks in the development of the rural financial sector, without exception, will also participate in the market competition in the financial globalization, Zhangjiagang Rural Commercial Bank, to highlight the competitive advantage in the local banking system, we need to combine the characteristics of the market itself and to perfect countermeasures. This paper analyzes the basic

Issues in Transport Modelling We have already identified the interactions between transport problems, decision-making styles and modelling approaches. We need to discuss now some of the critical modelling issues which are relevant to the choice of model. These issues cover some general points like the roles of theory and data, model specification and calibration. But perhaps the most critical choices are those between the uses of aggregate or disaggregate approaches, cross-section or time-series models, and revealed or stated preference techniques. 1. General Modelling Issues Wilson (1974) provides an interesting list of questions to be answered by any would-be modeller; they range from broad issues such as the purpose behind the model-building exercise, to detailed aspects such as what techniques are available for building the model. We will discuss some of these below, together with other modelling issues which are particularly relevant

Research of Legal Issues of Employment Discrimination Against Female Migrant Workers Abstract 　　Since the reform and opening policy， the number of Chinese labors has been increasing for over 30 years， of which women labors take up a substantial percentage. Women labors have made great contribution to modernization of socialism， industrialization and urbanization. However， phenomena of employment discriminations to women labors still exist everywhere. Though in Labor Law， Employment Promotion Law many rules stipulate that people should not be kept away from discrimination because of gender or registration， in practice， defects that subjects and responsibilities and so on， are blurry， still confuse us a lot. Therefore， it is necessary to learn from other countries， with an advanced legal system of anti-employment discrimination， our current status need considering fully as well. Only through these can we provide a guarantee of women labor employment

Research of Sales Contract Management System Based on WEB Hualun Lai Business School University of Shanghai for Science and Technology Shanghai 200093, China Tel:86-21-5527-1343 E-mail: laihl@usst.edu.cn Liangwei Zhong CAD center University of Shanghai for Science and Technology Shanghai 200093, China Tel:86-21-5527-6487 E-mail: zlv@usst.edu.cn Jing Ni Business School University of Shanghai for Science and Technology Shanghai 200093, China Tel:86-21-5527-1343 E-mail: nijing501@126.com Supported by Shanghai Leading Academic Discipline Project (S30504, J50503) and Shanghai Education Committee ( 05EZ30) Abstract On the basis of study on information stream of management of contract, a frame of an information system of management of contract with holistic information is designed. Sale and production forecast is put forward in terms of data mining technique and customer management concept and relevan

Tourism electronic commerce Markus Gratzer* ec3 – Electronic Commerce Competence Center, Donau-City Strasse 1, A-1220 Vienna, Austria E-mail: markus.gratzer@ec3.at *Corresponding author Hannes Werthner eCommerce and Tourism Research Lab – eCTRL, ITC-irst and University of Trento, I-38050 Povo, Trento, Italy E-mail: werthner@itc.it Werner Winiwarter Department of Computer Science and Business Informatics, University of Vienna, Liebiggasse 4, A-1010 Vienna, Austria E-mail: werner.winiwarter@univie.ac.at Abstract: The web changes commercial activities such as information gathering, shopping, trading, collaboration, and distribution to which companies need to adapt their strategies. The importance of information and communication technology (ICT), especially of the internet in the travel and tourism industry has increased tremendously over the past few years. The travel and tourism area is one of those industries, which are able to gain en