英语原文共 12 页， 星巴克的营销成功是数不胜数的。星巴克革命将极品咖啡从雅皮士身份的象征转变为主流消费品，并从本质上创造了美国的咖啡店市场。1990年，美国大约有200家独立的咖啡馆;现在有超过14000家，星巴克拥有总数的30%(丹尼尔斯2003)。星巴克的“咖啡酷”模式已经被证明是可以在全球范围内出口的，它横扫了加拿大、中国、日本、台湾、英国以及欧洲大陆的大部分地区，并计划大胆进军咖啡之都(霍姆斯，2002)。星巴克征服罗马;大杯还是超大杯，畜生？星巴克的市场主导地位加上其激进的扩张战略——这导致了在其自己的商店中有相当比例的同类相食(丹尼尔斯2003;——也让这个品牌成为抗议和批评的避雷针。星巴克已经成为所有贪婪的过度行为、掠夺性的意图和文化同质化的文化标志，社会批评家将其归因于全球化的�

英语原文共 11 页， 网络中的危机传播管理：基于互联网的技术如何改变公关专业人员应对业务危机的方式 摘 要 本文分析了基于互联网技术如何帮助企业：在线监控其业务环境，寻找需要管理的潜在冲突问题（问题管理）；准备一份危机沟通计划，考虑当今商业环境中互联网方面的问题（危机沟通计划）；以及通过使用所有可用的在线工具（危机应对），充分应对危机；并在危机结束后（危机后）建立适当的基于互联网的行动。本文还探究了传统的单向企业方法和语调是否仍然适用于新的、更具参与性的在线商业环境，或者企业在危机情况下与互联网上的受众接触时是否应使用不同的语调、语言和态度。 1. 危机管理的新“数字化”环境 直到最近，一些公司还通过电视、广播、报纸和杂志等大众媒体，利用公关来向观众�

英语原文共 7 页， 影响人力资源管理未来的挑战和机遇 摘要 如今，人力资源（HR）管理领域正面临着巨大的变革压力。经济转型、全球化、国内多元化以及技术革新，都对组织提出了新的要求，并推动这一领域朝着一个全新的方向迈进。不过，我们认为，这些挑战也为人力资源和整个组织创造了许多机遇。因此，本文的主要目的是研究影响人力资源未来的一些挑战和机遇。我们还考虑了对该领域未来的研究和实践的影响。 关键词：人力资源管理的未来，全球化，知识经济多样性，技术 “已经很久了。但我知道一个变化会来了。”(Sam Cooke,1964) 尽管萨姆·库克(Sam Cooke)的报价是在多年前撰写的,但它与人力资源管理(HR)今天特别相关,因为该领域正在经历许多变革的压力。经济转型,全球化,国内多元化和技术创新向组织提出�

英语原文共 17 页， 管理与市场研究 关系营销在竞争营销战略中的作用 竞争营销策略（CMS）将关系营销（RM）作为其中之一提升业务绩效的关键功能。 RM定义为标识，建立，维护，加强，修改和终止与...的关系客户通过一系列关系为客户创造价值并为组织创造利润有历史和未来的交流。可以查看关系交换交易成本分析和社会交换理论取决于具体情况。 在CMS中包括：指导真相，提高盈利能力，建立合作伙伴关系，解决问题顾客更好，顾客关注，保护情感健康，理解消费者心理，与客户建立信任。所有这些角色都是在酒店经验性地观察到的一些酒店将重点放在其非凡的运营和服务上与客户互动。 关键词：关系交换，情感健康，信任，盈利，伙伴关系 1.0介绍 竞争战略的目的是实现可持续的竞争优势（SCA）从而提高�

附录B 外文原文 Corporate Culture in Educational Institutions and Perceptions of Student Subculture Elif Engin,Burcu Eker Akgoz ABSTRACT Corporate culture is based upon the communication of the basic values to members through symbols, acceptance of and sharing the values, beliefs and norms by the members. Formation of the corporate culture and acceptance of this culture by employees of the corporation have a vital importance to achieve the harmony inside the corporation and to achieve success.Schools as social organizations are an important part of the education system and they are also productive sub-systems. As a part of the system, schools also have their own cultures. This culture is not different from the corporate culture. Therefor, forming and maintaining a school culture is also important for maintaining the education system. Therefore, the goal of this study is to examine the perceptions of the students, as a sub-culture of the school culture, regarding

英语原文共 6 页， 邮件营销对电子商务平台的重要性分析 摘要 网络营销是当今电子商务的一个组成部分，包括电子邮件营销、内容营销、社交媒体、关联营销等多种不同的公司表现方式。本文的目的是强调电子邮件营销的重要性，因为它被认为是最有效的沟通工具之一。文章中的部分也是电子邮件营销中使用的基本指标，如交付率、开放率和点击率。在文章的最后是关于创建成功的电子邮件的推荐和建议。视觉跟踪技术还用于分析网民对邮箱的注视。 关键词 电子邮件营销；电子商务；通讯；视觉跟踪 介绍 互联网的特点是，你可以通过电脑、手机、PAD、数字电视等进入全球网络。互联网用户数量持续增长，通过互联网进行通信已成为日常事务。公司利用互联网进行展示和建立品牌已经司空见惯，甚至是不可避免

附录 外文原文 Marketing in the Network Economy Material Source: The Journal of Marketing, Author: Ra-vi S Achrol and Philip Kotler As the twenty-first century dawns, marketing is poised for revolutionary changes in its organizational context. as well as in its relationship with customers.Driven by a dynamic and knowledge-rich environment, the hierarchical organizations of the twentieth century are dis-aggregating into a variety of network forms. including internal net-works, vertical networks. inter market networks and opportunity networks. The role of marketing in each network is changing in profound ways Marketing increasingly will be responsible for creating and managing new marketing knowledge. education, real-time market information systems, interfere integration, conflict resolution, technology forecasting. risk and investment analysis, transfer pricing of tang bibles and intangibles, and the coordination of the networks economic and social activities. It

The antecedents of customer loyalty: A moderated mediation model of customer relationship management quality and brand image Introduction Marketing scholars and practitioners recognize the importance of customer loyalty as a strategic objective in all service industries (Cooil et al., 2007; Gustafsson et al., 2005; Reichheld, 1996). In particular, loyal customers are critical assets in the automotive industry where customers are involved in comparatively deeper and long-term relationships with the firm. This is because the average product (car) costs over US$30,000 and unlike other products, buyers often do not return to the market for an average ownership cycle of five years or longer (Gorzelany, 2011). Accordingly, firms, especially car dealerships, need to build and develop sustainable and high quality customer relationships that can deliver beyond the core product (Zineldin, 2006) Prior research highlights the importance of understanding the factors that contri

附录B 外文原文 Price-Grabbing E-commerce Website Using ASP.Net and Oracle Susheel Pal Mudhranthakm Indrapal CIS 690, Spring 2006 susheel@ksu.edu Abstract The following documentation is the project report of a price-grabbing, e-commerce website. By implementing this project I intend to strengthen my ASP.Net skills and web development skills in general. 1. Introduction This website is similar to the popular pricegrabber.com and is aimed at implementing most of its features. The approach taken in building this website is to design a good user-interface, provide easy navigation, make the website secure by sending sensitive data such as credit-card numbers, and other personal information in an encrypted format to the server, coding and structuring the web pages in an efficient way so that they load fast without keeping the user waiting. I have built this website using Microsoft.net because it has a great IDE that helps to build dynamic

Study of Stepping Motor Subdivision Driver Stepper motor is a kind of electrical pulses into angular displacement of the implementing agency. Popular little lesson: When the driver receives a step pulse signal, it will drive a stepper motor to set the direction of rotation at a fixed angle (and the step angle). You can control the number of pulses to control the angular displacement, so as to achieve accurate positioning purposes; the same time you can control the pulse frequency to control the motor rotation speed and acceleration, to achieve speed control purposes. What kinds of stepper motor sub-： In three stepper motors: permanent magnet (PM), reactive (VR) and hybrid (HB) permanent magnet stepper usually two-phase, torque, and smaller, step angle of 7.5 degrees or the general 15 degrees; reaction step is generally three-phase, can achieve high torque output, step angle of 1.5 degrees is generally, but the noise and vibration are large. 80 countries in Europe and