竞技类网游的传播策略分析——以英雄联盟为例外文翻译资料

 2022-11-28 02:11

Competitive online games refers to the Internet as the transmission medium to the game operators to provide the server and the user computerFor the terminal to receive the processor, the two or more people against the online game. Competitive online games and traditional role-playing online games compared to more emphasis on the confrontation between people, it has provisionsThe game time and unified rules of the game, athletic online games not only belong to the online game, it is e-sports branch.

'Electronic' and 'competitive' is the two elements of e-sports, 'electronic' is its way and means,To help the information technology as the core platform and create an environment to carry out, and 'competitive' refers to its confrontation and competitionThe nature of sports. Competitive online games as e-sports projects need to meet three points: 1. Fair, fair as a competitive itemThe purpose of the basic, and the general online games are often deliberately made unfair so that players put a lot of money to buy equipment and props;Uniform competition rules, the general lack of competition rules online games make the game difficult to spread and continue; 3 mustThe number of users, there is no accumulation of users is difficult to form a large-scale competitive projects.

Competitive online games and traditional e-sports is different, in the content, competitive online games is in the online gameCreate a virtual world to carry out, it contains the role-playing online games in the upgrade system and weapons and equipment system, butThan the simple role-playing game more attention to game skills. In the technical level, the traditional e-sports and competitive online gamesRely on the carrier is different from the traditional e-sports rely on the LAN environment, and sometimes only need two computers directlyMachine, the Internet is only the means of training, and competitive online games are completely different, it is completely based on the InternetOn the basis of, leaving the Internet, simply can not exist.

In the network of intellectual competition, agile response, high-intensity confrontation, tacit understanding of the team, the traditional gamingAs well as competitive online games, although the same way but with the case, are in the game to complete the competition, in the context of commercial market,The rapid development of competitive online games not only for the online game market has added vitality, but also for the e-sports market rekindledhope.

二 The type of online games

  1. According to the form of the game division

Athletics online games in accordance with the form of the game can be divided into body leisure sports and large-scale competitive online games. Sports is the most popular audience, because the operation is simple and easy to use, all agesPeople can participate in them. This kind of online games usually appear in the way of the game platform, some stand-alone games orLine game, the use of the game platform community, they are integrated together, like the traditional chess game:Master ', flying chess, mahjong, etc., Tencents qq game belongs to these games game platform client.In addition,Sports games online games, by a variety of table games adapted from the game also gradually hot up, like a murder game, werewolf travelPlay, three killed, etc., these games are very suitable for social and collective activities.

Large-scale electronic sports online games is the most popular game type, this type of game allows individuals and individualsOr between the team and the team, the formation of confrontation model, with a strong competitive, operational and irritating. narrow senseOf the competitive class of online games refers to such a class. Before the competitive games, players through the network platform (ho side platform,Grand platform, etc.) to achieve support for local games to compete on the Internet to fight against the Internet, like 'World of WarcraftHegemony ',' StarCraft 'and so belong to this category. While the new era of competitive online games, by downloading the client in the straightThen the Internet and other people to compete against the competition, this study of the 'hero alliance' is of this type.

  1. According to the type of competition

Competitive online games in accordance with the types of competition can be divided into the first category: FPS, tactical first person shooting game, whichType of game is the ability to test the players, teamwork and tactical response, CS is this type. The second category: RTS,Real-time strategy games, these games are war test strategy and tactical layout and design, operation and responsivenessPlayerclass:And so on, like the previous 'Warcraft', we must discuss the 'hero alliance' belong to this category. thirdSPG,Goods and so on.Traditional sports games, test players understand sports and key operations, such as the ability of live football, poleThe fourth category: FTG, fighting games, such games also need to operate the ability and ability to respond, moreThe test is the fast-paced psychological ability, like the King of Fighters, Dragon Valley and so on.

Three sports online games in China s development status quo

3. 1 competitive online games gradually rise

From the development of Chinas online game point of view, the beginning of the network on the popular turn-based online games, due to technological innovation and upgrading, has gradually withdrawn from the games stage of history, the only Chinese market is still the existence of turn-based online games. And the turn-based online games is different MMORPG (multiplayer online role-playing game) large multiplayer online role-playing game, in the online game ten years of development, has always been in the market accounted for a dominant position, although in recent years there are still MMORPG online game in the emergence of some new highlights,

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1《英雄联盟》基本概况

1.1《英雄联盟》的创始

《英雄联盟》是腾讯公司所代理的一款电子竞技类网络游戏,此款游戏始于美国,并于2009年的时候在美国进行了官方公测,因此,现在国内还有许多早期玩家是在美国服务器区操作游戏,也许是腾讯公司看到了该款电子竟技网络游戏的广大前景,通过不断争取终于于2010年成功代理了这款游戏,并在2011年2月份的时候果断斥资2亿人民币成功收购了《英雄联盟》研发公司R工OT GAMES的绝大部分股份。

《英雄联盟》英文名:League Of Legends,简称LOL。由DOTA-Allstars主要71-发者Steve Guinsoo担任游戏主创(Defense of the Ancients,简称DOTA,中文名称“遗迹保卫战”,是《魔兽争霸》系列中的一张角色扮演类型的自定义地图),并由DOTA-Allstar:的社区创始人Pen Dragen加盟负责,同时还聘用了Tom Cadwell担任主策划,其曾经担任过暴雪魔兽世界的游戏总策划、魔兽争霸3的主策划、魔兽争霸3的数值平衡师。

1.2《英雄联盟》的特色

《英雄联盟》是一款3D竞技多人场战网络游戏,也就是大众玩家所俗称的多人对战网络游戏。在游戏中玩家不仅可以体会到团队合作最终谋求胜利的游戏体验,而且可以感受其中丰富并极具个性的人物角色、优美精致的游戏画而、稳定平衡的自动匹配玩家系统,这些都吸引养玩家的目光,同时这也是它之所以能成为今年最为热门的网络游戏的原因。这之中蕴含了许多非常特别的的亮点。

1.2.1生动灵活的三维人物造型

一款3D游戏带给人最直观的感受当然是其中3D人物的造型,《英雄联盟》这款游戏秉承了其前身DOTA的作风,拥有养海量游戏角色,并在其前身的基础之上,对人物进行了更为细致的处理,其不再和DOTA一样只利用三角而的简模来表现人物,而是在材质贴图上多下了一番功夫,人物身上不同材质的纹理更加细化,当利用鼠标滑轮放大观看时,栩栩如生。除了角色在游戏中应有的动作,《英雄联盟》还独具特色的设定了每个角色特定的跳舞、讲笑话以及大笑的动作。颇具新意的是,许多人物的舞蹈动作都是人们所熟知的现实生活中某些明星的招牌动作,例如,迈克尔杰克逊的太空步、猫工的抖腿步、时下流行的鸟叔在《江南style》中的骑马舞步等,其带入感让玩家身临其境。

1.2.2丰富优美的人物插画

在《英雄联盟》中,每个人物角色都有自己特定的插画,除了最基木的经典原版造型外,还有一个名为“皮肤”的设定,就像是COSPLAY (Costume Plav,角色扮演)一样,每个人物

都有若十不同的形象,这些形象又会在游戏中产生不同的视觉外观。基于东西方的文化差异,美国服务器与中国服务器中的人物角色插画风格也有很大差别。美国服务器中的游戏角色插

画风格狂野粗犷,人物表现手法夸张,更贴近于游戏中的3D人物形象;中国服务器中的游戏角色插画风格柔和唯美,比较类似于日系漫画的风格,男女角色都十分俊美,色彩绚丽,线

条明朗,某些角色的插画可能会和游戏中角色的3D形象有所差异。而《英雄联盟》各个角色的插画除了公司自己的设计师设计的作品外,也会设置奖励机制,向网络上的大众插画师征集作品,很多角色的皮肤插画都来自于大众玩家之手,而且很多角色都是在大众玩家创作的插画入选后,建模师按照其插画再来制作角色在游戏中的3D模型。其中角色插画千奇百怪,造型多变,有模仿电影中经典角色的、有根据人物的游戏背景绘制的、有节日和季节主题系列的,这些都让游戏中的角色更加的生活化、更加亲民化、更加艺术化。他减少了一分竞技类游戏的火药味,却增添了一分类似大家庭氛围的温馨感,这也是该游戏能深深的吸引养众多的女性玩家的青睐的原因。

1.2.3魅力的游戏世界背景

《英雄联盟》这款游戏有养非常庞大的游戏背景而且有其独有的世界观,它的背景世界仿佛不那么虚无缥缈,游戏中人物角色都生活在同一块大陆上的各个国家,有养跟现实生活中同你我一样各种社会关系。例如夫妻、情侣、姐妹、兄弟、战友、仇敌、警匪等。一百多个人物角色的背景介绍,就像一部部电影,给人无限的幻想空间,每个人之间似乎还都有养千兹万缕的联系。有时候自己的对手选择的人物止是自己的仇敌,击败对方的那一刹那该是何等的快意,碰到了自家兄弟成为自己的敌人,心中的尴尬可想而知。《英雄联盟》给玩家带来的是一个非常亲切的世界,玩家能很好的融入其中。

1.2.4神秘的彩蛋系统

《英雄联盟》秉承了美国人惯有的喜爱恶搞的特点,在游戏中,某些背景有养关系的角色同时出现在战场上的时候,会有一些特殊的事情发生,虽然这些事情可能只是滑稽的语音和动作,或者是一些无关比赛平衡的小变化,都会给玩家带来一兹惊喜和神秘。这些彩蛋给游戏带来了更多游戏之外的乐趣,就像生活中发生的一些小小的惊喜,让玩家为之眼前一亮。

1.2.5合理良好的匹配系统

《英雄联盟》给大家带来了“匹配系统”这个概念,“匹配”的含义就是系统通过玩家的胜率状IJl,、游戏局数、和竞技等级等因素为玩家匹配到水平基木相当的队友,这一设定有效的提高了游戏的可玩性和竟技性,玩家可以从公平对战中获得更多的快乐。像以往在DOTA中出现的经验丰富的老玩家欺负新手玩家的问题基木得到了解决。这也是众多玩家选择这款游戏的原因之一。

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