文献出处: Battaglia D. The research of mobile shopping app design[J]. Journal of Advertising Research, 2017, 1(3): 333-338.
原文 The research of mobile shopping app design
Battaglia D
With the advent of the era of mobile Internet, the informatization penetrated the digital revolution has brought human society of new changes. In 2007 apple launched the iphone smartphone and tablet device was introduced in the following year, the two revolutionary mobile digital equipment thoroughly changed the way people used to communicate with the Internet, will people from the fixed place of space and time limit of free, and truly realized the barrier-free 'mobile anytime and anywhere. This topic is based on the core of the design theory for the center with the user experience, get the data in actual case analysis, the problems existing in the research and summarized, and the system is developed on the basis of the theory and interdisciplinary research, summed up the optimization of design scheme and the latest theory research, applied to the interactive interface design practice in the future.
Keywords: the user experience, shopping app, optimization design
1 Introduction
At present, the rapid development of electronic technology makes mobile equipment hardware performance support has been completely meet the requirements for running, but is goes along with the application service interface interaction experience lag, many domestic electricity companies and companies or just to realize the importance of the human-computer interaction interface experience, and a lot due to not enough emphasis user experience problems has been followed, such as interface layout chaos is multifarious, users don#39;t start operation; Interface graphics and color collocation is improper, caused the user interface dazzling could not find the target information, etc., to these questions are in the design of the system model centered to the user-centered design appeared in the process of transformation, so the key to solve the problem is that design thinking and ideas. Of smartphones and tablet computers for people nowadays, function demand is higher and higher, already cannot satisfy the past communication, search, Internet, social these basic functions, like shopping, finance, tourism, transportation and other activities can be integrated in the function of the mobile devices, and as a traditional era of the Internet, electricity giant, also is not willing to miss this strategically important business opportunities, have introduced the third party in the mobile device application, provides a similar electronic payments, Internet shopping, financial investment and the function in the past on the PC platform to complete. 2 The summary of intelligent mobile APP The APP is short for English Application, due to the popularity of smart phones such as iPhone, refers to the third party Application of smart phone APP.APP just to start with a third party application of forms of cooperation to participate in the Internet business activities, as the Internet becomes more and more open, the profit pattern of initiation and iphone APP as a kind of starting to be more Internet tycoon value, such as open platform, tencent weibo development platform, baidu application platform is the manifestation of APP idea, on the one hand can accumulate all kinds of different types of network audience, on the other hand with APP platform for traffic, including mass flow and the directional flow.
2.1 IOS
Apple in 2007 for the global release of intelligent mobile OS, initially applied to the Iphone smartphone, then with the device, Ipod, and listed the ITV, IOS also used in apple#39;s more equipment. IOS platform have always is famous for its excellent user experience, the pursuit of the minimalism design style, in adherence to the function is the highest principle of aesthetic and interaction will be in harmony at the same time, the young people in many countries in the world, market share keeps rising.
2.2 Android Google in 2008, the development of a company to compete with apple#39;s Android smartphone operating system, the development of the system, an open source, can be applied to most of the brands of smart phones, and suitable for all kinds of income people, on the considerable worldwide user base. For android system in catch up with the IOS user experience has been, but also constantly update and perfect to meet the demand of users of all kinds of function and interactive experience. 2.3 Windows Phone
Microsoft released in 2010, in order to be able to in the development of the growing mobile intelligent device on the market and occupy a certain status, with apple and Google company, Windows phone system has carried on the bold innovation, and minimalism and flat visual interface of perfection, give a person a kind of a new feeling, but due to the release time is short, so the market share is relatively low, and the function of the system platform experience is not sound, the system is running stable enough.
3 The problem of shopping APP interface 3.1 Stack interface information blindly Mobile Internet electricity an APP generally focus on smart phones and tablet devices, resulting in electricity transmission of information is limited by screen window size, a lot of electricity in order to achieve the purpose of the vast amount of information transmission, will be a lot of information such as text, images, animation, piling up to interface, regardless of the feeling of the majority of users. This phenomenon is common in online classes in the design of the APP, due to the design without the arrangement of the visual aesthetic rules and layout and appear desultorily, rather than reach the purpose of accurate and efficient dissemination of information, instead, to a certain extent, interfere with the user to gain the efficiency of the
文献出处: Battaglia D. The research of mobile shopping app design[J]. Journal of Advertising Research, 2017, 1(3): 333-338.
原文 The research of mobile shopping app design
Battaglia D
With the advent of the era of mobile Internet, the informatization penetrated the digital revolution has brought human society of new changes. In 2007 apple launched the iphone smartphone and tablet device was introduced in the following year, the two revolutionary mobile digital equipment thoroughly changed the way people used to communicate with the Internet, will people from the fixed place of space and time limit of free, and truly realized the barrier-free 'mobile anytime and anywhere. This topic is based on the core of the design theory for the center with the user experience, get the data in actual case analysis, the problems existing in the research and summarized, and the system is developed on the basis of the theory and interdisciplinary research, summed up the optimization of design scheme and the latest theory research, applied to the interactive interface design practice in the future.
Keywords: the user experience, shopping app, optimization design
1 Introduction
At present, the rapid development of electronic technology makes mobile equipment hardware performance support has been completely meet the requirements for running, but is goes along with the application service interface interaction experience lag, many domestic electricity companies and companies or just to realize the importance of the human-computer interaction interface experience, and a lot due to not enough emphasis user experience problems has been followed, such as interface layout chaos is multifarious, users don#39;t start operation; Interface graphics and color collocation is improper, caused the user interface dazzling could not find the target information, etc., to these questions are in the design of the system model centered to the user-centered design appeared in the process of transformation, so the key to solve the problem is that design thinking and ideas. Of smartphones and tablet computers for people nowadays, function demand is higher and higher, already cannot satisfy the past communication, search, Internet, social these basic functions, like shopping, finance, tourism, transportation and other activities can be integrated in the function of the mobile devices, and as a traditional era of the Internet, electricity giant, also is not willing to miss this strategically important business opportunities, have introduced the third party in the mobile device application, provides a similar electronic payments, Internet shopping, financial investment and the function in the past on the PC platform to complete. 2 The summary of intelligent mobile APP The APP is short for English Application, due to the popularity of smart phones such as iPhone, refers to the third party Application of smart phone APP.APP just to start with a third party application of forms of cooperation to participate in the Internet business activities, as the Internet becomes more and more open, the profit pattern of initiation and iphone APP as a kind of starting to be more Internet tycoon value, such as open platform, tencent weibo development platform, baidu application platform is the manifestation of APP idea, on the one hand can accumulate all kinds of different types of network audience, on the other hand with APP platform for traffic, including mass flow and the directional flow.
2.1 IOS
Apple in 2007 for the global release of intelligent mobile OS, initially applied to the Iphone smartphone, then with the device, Ipod, and listed the ITV, IOS also used in apple#39;s more equipment. IOS platform have always is famous for its excellent user experience, the pursuit of the minimalism design style, in adherence to the function is the highest principle of aesthetic and interaction will be in harmony at the same time, the young people in many countries in the world, market share keeps rising.
2.2 Android Google in 2008, the development of a company to compete with apple#39;s Android smartphone operating system, the development of the system, an open source, can be applied to most of the brands of smart phones, and suitable for all kinds of income people, on the considerable worldwide user base. For android system in catch up with the IOS user experience has been, but also constantly update and perfect to meet the demand of users of all kinds of function and interactive experience. 2.3 Windows Phone
Microsoft released in 2010, in order to be able to in the development of the growing mobile intelligent device on the market and occupy a certain status, with apple and Google company, Windows phone system has carried on the bold innovation, and minimalism and flat visual interface of perfection, give a person a kind of a new feeling, but due to the release time is short, so the market share is relatively low, and the function of the system platform experience is not sound, the system is running stable enough.
3 The problem of shopping APP interface 3.1 Stack interface information blindly Mobile Internet electricity an APP generally focus on smart phones and tablet devices, resulting in electricity transmission of information is limited by screen window size, a lot of electricity in order to achieve the purpose of the vast amount of information transmission, will be a lot of information such as text, images, animation, piling up to interface, regardless of the feeling of the majority of users. This phenomenon is common in online classes in the design of the APP, due to the design without the arrangement of the visual aesthetic rules and layout and appear desultorily, rather than reach the purpose of accurate and efficient dissemination of information, instead, to a certain extent, interfere with the user to gain the efficiency of the
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