附录C 外文文献
Construction of Wisdom Tourism and Tourism Public Service System
Xiaoru Gao
The composition of tourism public service system is not a unified definition. In June 2012, the National Tourism Administration issued the Opinions on Further Doing a Good Job in Tourism Public Service. The Opinions put forward that by the end of 2015, the National Tourism Information and Consultation Service System, tourism security service system and convenient traffic service system will be perfected. , Tourism facilitation Huimin service system, tourism administrative service system, and other five systems. The author thinks that these five systems can be regarded as the most basic public service subsystem of the intelligent tourism public service system, and local public service subsystems can be added according to the local characteristics. Wisdom tourism public service system construction method of the core steps are as follows: First, determine the application layer subsystem functions. Tourism information service, travel security service, convenient traffic service, tourism convenience service and tourism administrative service as the basic five subsystems, according to their own characteristics of these five subsystems to supplement and simplify the functions. Secondly, for different objects, the public service supply demand analysis, the application layer is divided into the window layer and application support layer, the former directly to provide services for the object. Third, the application support layer security analysis, According to the security level of principle, it chooses the application layer support mode. Fourth, the establishment of tourism public service quality monitoring platform, including service quality standards organizations, third-party evaluation agencies and industry associations and such as monitoring bodies.
The best service is to create maximum value for all participants in the tourism activities. Wisdom tourism is not only a service platform, but also a resource sharing and value creation platform, through the platform of different subjects intertwined contact, build a tourism industry value network. Value network is a brand-new theoretical system based on customer-centric, complementary advantages of information technology and e-commerce infrastructure, and mutual cooperation of enterprises and institutions to create greater value of value creation system.
Value network theory is the expansion and upgrading of the value chain theory, it broke the traditional value chain model. Porter's value chain theory regards enterprise value activities as a linear chain. Enterprises and external relations are regarded as point-to-point links between two stakeholders. Value network combines suppliers, partners, customers and other interest groups Through the interaction between different levels linked into a number of interlocking value chain, so as to form a network in a number of aspects of the exchange relationship, so that information and knowledge can flow along multiple paths in the network, in this aggregation In the common to create more value. Value chain and the value chain is different: the value chain is concerned with supply and production links, the purpose is to reduce costs and enhance efficiency, while the value network is concerned about how to create greater value for customers and improve with the supplier's Value chain is concerned about the flow of production, while the value network is concerned about the value of the network of information flow through the sharing of knowledge for network members to create value, the value chain is only the supplier as the supply and demand of the trading relationship between the company and supply The value of the network as the value of the integrated network of partners, each member of the network to enhance its overall value has its contribution, and the value of superposition, so that the overall market boundaries The value chain to the customer as a marketing object, while the value of network put the customer as a business production and management of the participants, the consumer demand to become a part of production, and strengthen the communication with the customer is aimed at customers Value chain model is difficult to achieve low-cost and high-quality and derived from the value of the network through the excellent business process design so that each member in their own core competencies environment for lowcost operation, Therefore, in the value network model, enterprises can achieve product differentiation while leading the cost.
The traditional tourism industry value chain model is established under the condition that the information network is still relatively backward. In this value chain mode, the links among the members of the value chain are fixed, and the upper and lower members can not be flexible . For example, the traditional travel industry chain, due to information asymmetry, members of the collaboration between the relatively poor, rigid value chain so that members of the group is only one member of the value chain, the value chain, Pay attention to the value and interests of their own enterprises, and easy to ignore the value and benefits of the entire value chain, combined with tourism consumers is difficult to fully understand the situation of tourism enterprises, tourism enterprises can not understand the needs of tourism consumers, resulting in tourism services to tourists Tourism value is difficult to fully realize.The tourism value network constructed on the basis of wisdom tourism is precisely based on the tourists as the core, the tourism resources as the foundation, the value increment and the creation as the Tourism enterprises and industry managers to establish information exchange network connection, tourists involved in the tourism production process to go and share the tourism
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