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毕业设计(论文)外文翻译
设计(论文)题目： 基于Web标准的食品销售网页
e-Commerce: The Roles of Trust, Security, and Type of e-Commerce Involvement
Contents lists available at e-Service Journal
E-Commerce: The Roles of Trust, Security, and Type of e-Commerce Involvement
journal homepage: http://www.jstor.org/stable/10.2979/ESJ.2003.2.2.25 .
e-Commerce: The Roles of Trust, Security, and Type of e-Commerce Involvement
Cynt hia Ruppel Rollins College
Linda Underwood-Queen Georgia College amp;State University
Susan J. Harrington Georgia College amp;State University
h i g h l i g h t s
- The nature of e-commerce.
- Website purpose and relationships in existing frameworks.
- The role of trust and security in different types of e-commerce relationships.
- Limitation and suggestions for future research.
a r t i c l e i n f o
Article history:
Received 25 February 2003
Available online 15 September 2014
Keywords:
E-commerce
Trust
Security
EDI
a b s t r a c t
This paper examines e-commerce and the role of trust and security in different types of e-com
merce relationships. While the role of trust in e-commerce has been studied from a customerrsquo;s
perspective, the influence of trust from the perspective of the organization is largely unexplored.
An initial survey was conducted that found trust was important in an organizationrsquo;s success
with e-commerce involving transactions and identifiable partners (EDI), but not in other e
commerce relationships. The ability to secure the website was important in both implementa
tion and success of all e-commerce regardless of purpose. Therefore a follow-up longitudinal
case study explored these relationships further by comparing the nature of website purposes,
types/functionality, and desired relationships.
Four organizations and their websites were examined based on the framework proposed.
Under this framework, the desired relationship between customer and organization determines
the functionality and the level of security or trust required. The evolution of the relationships and
functionality of the websites over a two-year period was followed in these organizations to under
stand the role of trust and security in website implementation. Changing technology and sophis
tication of the organizationsrsquo; resources for security played a key role in the evolution of specific
websites. In sum, depending on the type of relationship desired and the level of the websitersquo;s risk,
trust and security play differential roles in the successful implementation of e-commerce.
The findings from the survey study, as well as the follow-up case study, are used to suggest
a framework of the factors that impact the implementation and perceived success of e-com
merce websites from an organizational perspective. An e-commerce framework that includes
trust and security is proposed.
copy; 2003. e-ServiceJournal. All rights reserved.
Introduction
In its report Digital Economy 2000 (June 2000) the U.S. Department of Commerce declared that the digital economy is no longer emerging; it has arrived. The report further states that the remarkable growth of the Internet shows no signs of abating. In January 2000, the World Wide Web contained more than one billion unique pages, while, in October 1997, it contained only 100 million. Likewise, it indicates that Internet access grew from 171 million in 1999, to 304 million in March 2000, representing an increase of 78 percent. Similarly, Anderson Consulting projects that the electronic economy will overtake the traditional industrial economy by 2003 (Talwatte, 2000). Therefore, it is increasingly important that companies actively participate in the digital economy to remain competitive.
While the digital economy has a promising future, two related issues may prove to be a formidable barrier to its growth. A Cahnerrsquo;s In-Stat Research study (cf. CIO Customer Publishing, 1999) points out that companies consider security to be the most important problem for electronic commerce. According to Peter Keen (2000), there is only one thing that can slow down the Internet and e-commerce growth surge: a loss of confidence among customers about the protection of their privacy and the security of systems. Keen (2000) points out that early warning signs include coordinated attacks that flooded the systems of leading e-commerce players, including Yahoo, eBay, ZDNet, Buy.com and Amazon.com, and the news that DoubleClick and other firms that collect customer information are able to associate just about any transaction or query with a specific person. Moreover, it is believed that many organizations are rushing into e-commerce without adequate concerns about liability and security (Baldwin amp; Currie, 2000; CIO Custom Publishing, 1999). Keen (2000) writes:
A new alliance between IT and financial control and audit must be made. The foundation of e-commerce is in building and maintaining trusted relationships. To put customer confidence at risk is to put every element of your companyrsquo;s online business strategy at risk.
Some describe the appropriate relationship as a bonded, close relationship with customers (Levy, 1998). A recent study by Ernst amp; Young and the Information Technology Association of America found that of the IT executives surveyed, 62 percent believe trust is the most significant barrier to e-commerce (Talwatte, 2000). Therefore, as Webbased methods of
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